About Us

ISHUM is an Exclusive High Fashion Brand named with the persona in mind to serve Humanity.  We believe that fashion should be more than just aesthetics; it should tell  a story. Our journey began with a simple question: How can we honor our cultural heritage while treading lightly on the planet? The answer lay in weaving together tradition, sustainability, and innovation. ISHUM isn’t just a brand; it’s a mindset. It’s about embracing our roots, cherishing our planet, and adorning ourselves with purpose. Join us on this journey where tradition meets conscious fashion, and let’s weave a brighter future together.

In 2022 ISHUM was launched by Karan Kapoor who is already into Garment Trade from his young age with his father he learned and explored every detail in clothing design, craft and manufacturing. Mr. Karan Kapoor Born and brought up in Delhi Having Deep Connection with Rich heritage of Delhi and surroundings, Art and Architecture has inspired him to the next level of young contemporary fashion clothing brand. ISHUM is a Clothing manufacturing, Designer Wear Brand, which is currently serving in India and Globally through Offline Stores And Digital Platforms into women's ethnic wear. Brand having its collection for every cultural and social functional needs.

ISHUM is a Exclusive Reflection of  B.R.K  (Trading House and Manufacturer) which is established by an ordinary man with an extraordinary caliber and a dream to achieve big, Mr. B. R. Kapoor has left no stone unturned and because of that there isn't a single person not talking about his work and amazing ideas; He was the first person in India, who started selling all three pieces of suits collectively in one packet. His company 'B. R. Kapoor and Sons' brought a revolution in the ethnic industry. His company is a well known established brand in the field of designing and manufacturing unstitched, semi-stitched and designer suits as per season and trend. Mr. B. R. Kapoor has proved that if you can dream it, you can do it. Today his company is happy running their successful business from Chandni Chowk, New Delhi, its roots are also spread internationally. They have their own

designing and manufacturing units under one roof and designing high-fashion suits for urban Lifestyles of high quality at affordable prices that result in huge sales and attract customers in India & abroad. Mr. Kapoor's family is the perfect epitome of unity, with his blessings and guide- lines, the company is being managed by the second and third generation both have managed the company really well and introduced new technologies to take the company to great heights.

        Currently Ishum is designing and Manufacturing women's categories.

                 Suits Anarkali   I  Short-Anarkali  I  Long-Anarkali  I  Sharara Suits  I Lehenga      

   Suits  I  Dress  I Lehenga  

 Wear suits  I  Coord-sets  I  Kaftans   I  Dhoti Suits

       PRODUCT DESCRIPTIONS 

  Ishum has a wide category which has ethnic wear, Party Wear, Indo-western Wear, Wedding Wear, Day Wear Which Comes with the wide Variety of Pattern, Print & Embroidery on various fabrics that defines Indian cultural heritage. Our Every collection was Created with a new feel of texture colour and thickness, Our Every Outfit is handcrafted with love and dedication with care of each Details and embellishments also our every product passes through Quality Check.

Our vision is to seamlessly blend tradition with innovation, crafting garments that honor heritage while embracing contemporary flair. We are committed to ethical practices and sustainability, empowering artisans and prioritizing eco-conscious production methods. Our goal is to foster a community of belonging, celebrating diversity and unity through inclusive representation. As we elevate the fashion landscape, Ishum strives to be a cultural phenomenon that inspires generations with its authenticity, creativity, and inclusivity, redefining the very essence of fashion for a global audience.

    MISSON

At ISHUM, we’re more than a fashion brand; we’re a movement. Our mission intertwines tradition and conscious choices. Sustainability is our heartbeat—we source eco-friendly fabrics, minimise waste, and honour our artisans. The next level revolution is our compass, guiding us to reimagine classic silhouettes with contemporary flair. When you wear ISHUM, you wear intention, cultural heritage, and a commitment to a better world.